Values, Beliefs, Attitudes & Assumptions

VALUES

• ·         Values are beliefs about what is desirable or “good” & what is undesirable or “bad.”
• ·         Considered as potency as they tend to link the social, cognitive and behavioural dimensions of an organisations.

BELIEFS

• ·         Belief is a proposition/plan/suggestion about how the world works, or what people think is true.

ATTITUDE

• ·         Connect both beliefs and values with feelings.
• ·         Attitudes are more enduring than opinion and have impact on individual’s motivation.
• ·         Attitude can result in prejudice and stereotypes towards other people.
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ASSUMPTIONS

• ·         Assumptions are beliefs that are regarded as so valuable and obviously correct that they are taken for granted and rarely examined or questioned.
• ·         Assumptions are unconsciously held, making them difficult to confront or make explicit.